Hibiscus Flower Products Are Often Added To Health Products
The number of Confederate Rose Flower ( Hibiscus mutabilis L.) product launches increased significantly in 2018, as this delicious, potent antioxidant made its way into many mainstream health product formulations.
Swiss Fragrance company has named hibiscus as its annual fragrance for 2019, based on the growing appeal of flowers and plant ingredients in food and drinks, as well as consumers' curiosity about exotic flavors.
The Innova Market Insights data show that new product releases related to the hibiscus flavor are growing at an average annual rate of 50%.
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